What makes it art?

There is a question that keep me think about it for quite a long time. And not only me I guess, but many perfume lovers. What is the difference between a nice smelling blend and perfume as a piece of art? How does the aesthetic of perfume work? Unfortunately this question is difficult to answer on a rational level. You need to learn to feel the difference. And sometimes you can sense that “piece of art” feeling…

Like the video I found recently on youtube (thanks to my perfumista-friends). This video is an artistic project and actually it’s a skillfully made illusion. But knowing that doesn’t diminish the effect it makes on you. As a skillfully created perfume is also an illusion – a fantasy of a perfumer that you voluntary makes your reality and admire.

Please, watch it in YouTube (right mouse click and than choose whatch on YouTube) in full screen mode to get the right imression.

Even knowing it’s not real I still would describe this video as beautiful (nice to watch), impressive and expressive (it communicates with me on emotional level) and it’s complete (it’s a whole story). And what is also important it’s inspiring – it motivates and encourages. Funny I guess I’ve just mentioned a couple of key moments that could describe a “piece of art”.

This video makes me also think of a masculine fragrance advertisement. But it has something I really miss in many of them. What could it be? Character? Courage? Uniqueness?

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