2010-06-15

Fragrances you don't wear in the Zoo!

There are several practical wisdoms in life that I always approached as funny jokes. One of them is a rule never to wear a musk fragrance in the zoo. Do you remember it from The Nanny TV-soap? But there seem to be more truth in it than you might imagine. You should really be careful choosing the perfume you are going to wear in the zoo. But first look at this funny commercial and think.

Here is a nice fragrant riddle. What fragrances might the father wearing in the following funny commercial?



You’ll probably find answer at the website of the Wildlife Conservation Society. They’ve discovered that several commercial perfumes are attractive for big cats. Pat Thomas, the general curator at the Bronx Zoo has studied the influence of 24 fragrances on tigers, snow leopards and cheetahs by spraying the perfumes on the rocks and trees at the places of exhibits of those animals. It was funny to discover, that the reaction of animals varied depending on the fragrance. Beautiful by Estee Lauder and Charlie by Revlon were found not to be interesting. But L’Air du Temps by Nina Ricci and Obsession for men by Calvin Klein turned out to be very attractive. Big cats spent on average 10,4 and 11,1 minutes respectively investigating each if them. Not only by sniffing, but also rubbing against it with their heads and paws.

This discovery is used to collect information about the wild life of cats. The conservationists from WCS have sprayed Obsession near the automatic cameras reacting on movements or temperature. The fragrance helped to attract the animals and hold their attention while the camera’s were making pictures of them.

More details on the experiment you can find on:

The website of WSC
http://www.wcs.org/new-and-noteworthy/calvein-klein-obsession-for-cats.aspx

The Guardian
http://www.guardian.co.uk/environment/2010/jun/11/jaguars-calvin-klein-obsession-scent

And here is a film from the WSC showing how cats react on the fragrance.
http://www.wcs.org/multimedia/videos/catnip-for-conservation.aspx

Well, I tried if it could work on my little cats too. But both of them have shown no interest to Obsession. May be they are not big enough to play the games for adults?

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